Step into The Vault at World of Coca‑Cola, where one of the most closely guarded secrets in history is protected—the legendary Coca‑Cola formula.

Representing over 135 years of heritage and intrigue, The Vault offers guests an immersive experience that brings them closer to the secret formula than ever before.

Discover the myths, legends, and history surrounding Coca‑Cola’s most valuable trade secret, and see why this formula remains a mystery cherished worldwide.

Through an interactive, multimedia journey, guests will explore how Coca‑Cola’s formula was safeguarded over generations, from its origins in 1886 to its recent move to World of Coca‑Cola in 2011. Along the way, you’ll uncover fascinating stories about early competitors, iconic figures like founder Asa Candler, and the extraordinary efforts to keep the formula a secret.