VAULT OF THE SECRET FORMULA

Open Today:

This Week's Attraction Hours

8/15/22	Monday	10:00am - 7:00pm
8/16/22	Tuesday	10:00am - 7:00pm
8/17/22	Wednesday	10:00am - 7:00pm
8/18/22	Thursday	10:00am - 7:00pm
8/19/22	Friday	10:00am - 8:00pm
8/20/22	Saturday	10:00am - 9:00pm
8/21/22	Sunday	10:00am - 8:00pm

*Online ticket sales end 1 hour before closing time each day.

For the full calendar, click here.

Celebrate your birthday with

new birthday group packages.

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Treat your tastebuds to a trip
around the world with a sampling
of different beverages.

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Explore the fascinating history

of Coca‑Cola.

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Host memorable events in our

versatile spaces.

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people in front of the open door to the vault of the secret formula

Discover The Vault: The Secret Formula of Coca‑Cola Unveiled

Step into The Vault at World of Coca‑Cola, where one of the most closely guarded secrets in history is protected—the legendary Coca‑Cola formula.

Representing over 135 years of heritage and intrigue, The Vault offers guests an immersive experience that brings them closer to the secret formula than ever before.

Discover the myths, legends, and history surrounding Coca‑Cola’s most valuable trade secret, and see why this formula remains a mystery cherished worldwide.

Through an interactive, multimedia journey, guests will explore how Coca‑Cola’s formula was safeguarded over generations, from its origins in 1886 to its recent move to World of Coca‑Cola in 2011. Along the way, you’ll uncover fascinating stories about early competitors, iconic figures like founder Asa Candler, and the extraordinary efforts to keep the formula a secret.

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Highlights of The Vault Experience

Learn the fascinating history of Coca‑Cola’s secret formula and how it became one of the most protected trade secrets in the world.

Discover the stories and myths that have evolved around Coca‑Cola’s secret, adding to its allure and mystique.

people out front of the vault watching a video

See the real vault where the secret formula is kept.

three people smiling in front of the vault

Learn the fascinating history of Coca‑Cola’s secret formula and how it became one of the most protected trade secrets in the world.

Discover the stories and myths that have evolved around Coca‑Cola’s secret, adding to its allure and mystique.

See the real vault where the secret formula is kept.

World of Coca‑Cola Reviews

★★★★★

This place is awesome, and was my favorite stop in Atlanta. I only had an hour and a half to explore, but saw most of it. In the first 2 rooms who have a guide, and you watch a video that about 8 minutes long, while you drink your free Coke sample they give you (there are 4 kinds to choose from). After the video you explore on your own. You can learn the history of Coca‑Cola, see cool Coca‑Cola memorabilia, see the vault where the hand written recipe is kept, get your photo taken with the Coca‑Cola polar bear and sample Coke products from around the world.

Christine G.

★★★★★

We LOVED visiting Coca Cola World. The history was so interesting. The vault was really cool and so was all the memorabilia. The testing room was amazing. SO many things to sample and part of your ticket so no extra cost. SO much carbonation but so worth it.

Happygoluckyang

★★★★★

This was so much fun! They have all kinds of Coca Cola memorabilia from all over the word, and you learn the history of Coke, and you even get to see the vault where the secret formula is kept! The tasting room is also a big hit, you can sample different Coca Cola beverages from all over the world. I definitely recommend it.

19Bee63

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Make the Most of Your Trip to World of Coca‑Cola

Plan Your Visit

Are you ready to explore the world's most famous beverage brand like never before?

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Bottle Cap Café

Grab a healthy snack, lunch or afternoon treat just steps away from the attraction.

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Coke Store

Take the excitement and memory of Coca‑Cola home with you or shop online.

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Plan Your Visit

Are you ready to explore the world's most famous beverage brand like never before?

LEARN MORE

Bottle Cap Café

Grab a healthy snack, lunch or afternoon treat just steps away from the attraction.

LEARN MORE

Coke Store

Take the excitement and memory of Coca‑Cola home with you or shop online.

LEARN MORE

Explore More Exhibits

Coca‑Cola Stories

Experience the magic of Coca‑Cola's history like never before.

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The entrence to the Coca-Cola Stories exhibit at the World of Coca-Cola

Icons

Explore the iconicity of the Coca‑Cola Brand and some of our most recognizable items from our origin story to today.

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Visitors walk through the "iconic" Icons exhibit at the World of Coca-Cola

Beverage Lab

Our immersive new exhibit, the Beverage Lab is now open.

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bottles hanging on an assembly line at world of coca-cola

The Loft

Immerse yourself in the rich heritage of Coca‑Cola with artifacts from yesterday and today.

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a family observing the loft at world of coca-cola

Taste it!

Treat your tastebuds to a trip around the world with a sampling of different beverages.

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the taste it exhibit at world of coca-cola

Scent Discovery

Explore the connection between smell and taste in our newly reimagined exhibit.

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7/11	Mon	10:00am	–	7:00pm
7/12	Tue	10:00am	–	7:00pm
7/13	Wed	10:00am	–	7:00pm
7/14	Thu	10:00am	–	7:00pm
7/15	Fri	10:00am	–	8:00pm
7/16	Sat	10:00am	–	9:00pm
7/17	Sun	10:00am	–	8:00pm