Icons - Brand Identity Exhibit

Our Icons exhibit is a celebration of the icons that have built Coca‑Cola into a globally recognized brand. Here you will get to revisit some of our most historic items, including the original distinct script, iconic Contour bottle, Coca‑Cola Polar Bear, Santa Claus, and famous taglines used throughout the years! And make sure to bring your camera because Icons boasts plenty of photo-worthy opportunities including the American Idol ribbon couch, a giant script marquee, and of course the Polar Bear! Come check out all of the critical pieces that led this Iconic brand to where it is today!