Now open at World of Coca‑Cola—Beverage Lab, a new immersive experience! Get your tickets now.


This Week's Attraction Hours


8/15/22Monday10:00am - 7:00pm
8/16/22Tuesday10:00am - 7:00pm
8/17/22Wednesday10:00am - 7:00pm
8/18/22Thursday10:00am - 7:00pm
8/19/22Friday10:00am - 8:00pm
8/20/22Saturday10:00am - 9:00pm
8/21/22Sunday10:00am - 8:00pm

*Online ticket sales end 2 hours before closing time each day.

For the full calendar, click here.

Celebrate your birthday with

new birthday group packages.

groups touring wocc

Treat your tastebuds to a trip
around the world with a sampling
of different beverages.

two friends in an exhibit

Explore the fascinating history

of Coca‑Cola.


Host memorable events in our

versatile spaces.

book event space

Beverage Lab: An Interactive Exhibit

Beverage Lab


Open Now!

Our immersive Beverage Lab experience delves deep into the world of beverages and offers guests of all ages a chance to explore the science, creativity and innovation that fuel Coca‑Cola's diverse lineup of drinks. In Beverage Lab, visitors aren't just spectators; they become active participants in the journey of exploration, creation and inspiration. Throughout this exhibit, guests will have the opportunity to: 

  • Look Inside: Demystify the process of crafting well-balanced flavors, learn about the science of carbonation and uncover more about ingredients that have nutritional and wellness benefits. 
  • Taste the Past: Sample storied classics from the Coca‑Cola vault, including fan favorite TaB and contentious New Coke. 
  • Shape the Future: Participate in the beverage development process by tasting unreleased formulas and providing feedback to help develop the next big hit!

explore the flavors
discover the science
experience the magic