Now open at World of Coca‑Cola—Beverage Lab, a new immersive experience! Get your tickets now.

This Week's Attraction Hours


8/15/22Monday10:00am - 7:00pm
8/16/22Tuesday10:00am - 7:00pm
8/17/22Wednesday10:00am - 7:00pm
8/18/22Thursday10:00am - 7:00pm
8/19/22Friday10:00am - 8:00pm
8/20/22Saturday10:00am - 9:00pm
8/21/22Sunday10:00am - 8:00pm

*Online ticket sales end 2 hours before closing time each day.

For the full calendar, click here.

Celebrate your birthday with

new birthday group packages.

groups touring wocc

Treat your tastebuds to a trip
around the world with a sampling
of different beverages.

two friends in an exhibit

Host memorable events in our

versatile spaces.

book event space


See how fans of Coca‑Cola have made the brand a paragon of Pop Culture.

Now on display, our "Magic Mural" installation brings to life Coca‑Cola's Real Magic ad campaign by showcasing the work of five incredible female illustrators from around the globe. Drawing on themes of positivity and optimism of physical human togetherness, these women showcase their talent in a profession that typically included more men than women. The vibrant, larger-than-life mural spans more than 45 feet of wall space and features a creation collection of graphics and illustrations from Rosa Viktoria Ahlers, Xaveria Altena, Claire Isaur, Caroline Laguerre and Katie Smith. Guests can also activate an augmented reality experience that brings the illustrations to life by simply scanning a QR code with their phones!

Also new to our Pop Culture Gallery is our "Ghost Signs" installation. Guests can learn the story of two generations of "Ghost Sign" painters. Andy Thompson, a former sign painter for Coca‑Cola, spent part of his 34-year career restoring more than 30 historic Coca‑Cola ghost murals around the South. Now, over five decades later, his granddaughter Amber continues the tradition in honor of her "Pawpaw". The "Ghost Signs" installation features a hand-painted recreation of an original Coca‑Cola advertisement to pay tribute to the company's history of building close relationships with the communities it serves. 

In addition to our new installations, guests can experience other elements like "One Coke Away", which gives guests a glimpse into how the brand is represented worldwide, see over a dozen original paintings featuring Coca‑Cola by renowned artists, such as Haddon Sundblom the artist behind Sprite Boy and the iconic Coca‑Cola Santa, and snap a picture of the actual sofa from American Idol Season 4! Plus hear the infamous story of New Coke, design your own Coca‑Cola artwork, and share your favorite Coca‑Cola memory.