ATLANTA (April 11, 2025) – World of Coca‑Cola today unveiled its brand-new immersive Coca‑Cola Stories experience, celebrating the unique history and legacy of the iconic beverage brand. The new experience transforms the company's vast archives into an engaging journey inspired by key moments and places from the brand’s history – putting guests closer to Coca‑Cola’s storied history than ever before.

Coca‑Cola Stories doesn't just showcase history – it transports guests into the heart of the Coca‑Cola legacy, offering access to rare artifacts and untold stories from the company's journey. Throughout the experience, guests will have the opportunity to:

• Step Into the Archives: Guests start their journey exploring Coca‑Cola’s rich history with floor-to-ceiling displays of authentic artifacts and story collections that cover everything from the company’s founders and hometown of Atlanta to innovations like vending machines, the company’s globalization, connections to sports and entertainment, and more.

• Immerse Yourself in History: As visitors continue, they experience the magic of Coca‑Cola like never before as they walk through an immersive Coca‑Cola town setting, a multi-sensory cityscape inspired by pivotal occurrences and locations in the brand's history – as if you were there! Step into an early twentieth century pharmacy with a charming virtual soda jerk, view iconic vintage commercials through display building windows, test your movie trivia knowledge at the “Coke Theater,” and more.

• Be a Part of the Story: Engage in unique, Instagram-worthy photo opportunities that place you in the heart of Coca‑Cola’s storied history. Transform your look with AI magic at the “Tales from the Soda Fountain” mirror that creates a vintage portrait in an early twentieth century pharmacy, step into the spotlight and become the star of a vintage Coca‑Cola ad, snap a memorable photo with an original 1939 Coca‑Cola delivery truck or in front of one of the five “ghost murals” throughout the experience, and more. 

“This is Coca‑Cola’s history as you’ve never experienced it – bold, immersive and full of wonder,” said Jacquie Wansley, Director of Public Affairs and Communications at The Coca‑Cola Company. “Everyone has a personal connection to Coca‑Cola, and Coca‑Cola Stories taps into that universal nostalgia while offering fans fresh, interactive ways to engage with the brand’s journey.”

World of Coca‑Cola continues to be a place of endless discovery, where every visit brings something new and unexpected. Coca‑Cola Stories is the latest awe-inspiring addition to the attraction in a series of recent updates, with the next surprising, new experience slated to open this winter.  

For more information and to purchase tickets, please visit worldofcoca-cola.com and follow along on social @WorldofCocaCola. 

About World of Coca‑Cola

World of Coca‑Cola is a one-of-a-kind experience that takes visitors behind the scenes of the world’s most famous beverage brand. Located in downtown Atlanta adjacent to Centennial Olympic Park and the Georgia Aquarium, visitors embark on a sensorial and immersive journey to experience the magic behind Coca‑Cola’s portfolio of beverages. Discover hundreds of authentic artifacts and step back in time with the captivating Coca‑Cola Stories exhibit. Enjoy photo-worthy moments and interactive displays that use AI to place you in vintage ads. Uncover the secret formula and explore myths and legends in The Vault. Create innovative flavors in the Beverage Lab and taste historic recipes from the past. Unlock memories through exotic aromas in Scent Discovery and meet the Coca‑Cola Polar Bear in the Icons exhibit. Finally, sample over 100 beverages from around the world at Taste It! With engaging displays, fascinating history, and endless photo opportunities, World of Coca‑Cola is an experience not to be missed. Visit the website www.WorldofCoca‑Cola for tickets or more information and follow along on social @WorldofCocaCola.