World of Coca-Cola

Our Story

From the original World of Coca‑Cola® that opened on August 3, 1990 at Underground Atlanta, to the opening of  World of Coca‑Cola at Pemberton Place® on May 24, 2007, we are proud to have welcomed over 24 million guests and counting across a span of 25+ years in Atlanta.


 World of Coca‑Cola at Pemberton Place celebrates 25 years of sharing happiness in Atlanta.


The film Moments of Happiness premieres in the Coca‑Cola Theater on March 27, 2014.

The Center for Civil and Human Rights opens on June 23, 2014.


 World of Coca‑Cola welcomes its five millionth guest, KoEun “Emma” Lee from Duluth, Georgia on Monday, January 16, 2012.


On December 8th,  World of Coca‑Cola opens the Vault of the Secret Formula experience. For the first time in history, guests are able to see the legendary vault where the Coca‑Cola formula is secured.


 World of Coca‑Cola welcomes its three millionth guest, Vicki Cheeks from Ranger, Georgia on Wednesday, April 7, 2010.


In March, the original World of Coca‑Cola at Underground Atlanta closes its doors. Over 13 million people walked through its doors since its opening, making it one of Atlanta’s most popular attractions.

The new World of Coca‑Cola at Pemberton Place celebrates its grand opening on May 24, 2007.


The Coca‑Cola Company contributes a portion of Pemberton Place for the future home of the Center for Civil and Human Rights.


The new World of Coca‑Cola construction begins.

Pemberton Place is named for John Pemberton who invented Coca‑Cola just a few blocks away in 1886.

The Georgia Aquarium officially opens to the public on November 23, 2005.


Architectural renderings for the new World of Coca‑Cola are revealed to the public.

The original World of Coca‑Cola welcomes its twelve millionth guest, Jimmy Rogers of Calhoun, Georgia on June 9, 2004.

“For the people of Atlanta, we want to create a new gathering place that will be a powerful catalyst for even more urban renewal,” said Jackson Kelly, Vice President of Marketing Operations and General Manager, World of Coca‑Cola. “For out-of-town guests, we want to create a vibrant, exciting destination that will encourage them to stay longer and bring their families."


The Coca‑Cola Company contributes a portion of land to The Marcus Foundation for development of the Georgia Aquarium. The Company then commits to design and build a new World of Coca‑Cola to be located next to the Georgia Aquarium.

The Coca‑Cola Company has accumulated approximately 20 acres of land in downtown Atlanta near Centennial Olympic Park. The Company announces plans for development of the land to help spur ongoing revitalization of downtown Atlanta.


During the Centennial Olympic Games held in Atlanta, Coca‑Cola invites fans from around the world to an interactive venue called Coca‑Cola Olympic City.


On August 3, 1990 the original World of Coca‑Cola is established at Underground Atlanta as an attraction dedicated to the heritage of The Coca‑Cola Company.

The architectural focal point of the original World of Coca‑Cola is its landmark neon Coca‑Cola sign.

Guests are greeted by Bottling Fantasy, a kinetic sculpture saluting bottlers of Coca‑Cola around the world.

Replica of a 1930s soda fountain, named after an actual drug store in the south Georgia town of Baxley.

The Spectacular Soda Fountain gives guests the opportunity to sample over 23 of The Coca‑Cola Company’s beverages served domestically.

Across from the Spectacular Soda Fountain in Club Coca‑Cola, is an international sampler of 18 exotic beverage flavors found outside the U.S.