The Atlanta Attraction Celebrates the Season with Special Exhibits, VIP Tours, Seasonal Beverages and Gifts that Give Back
ATLANTA, Nov. 16, 2015 – It’s beginning to look a lot like Christmas at the World of Coca‑Cola in Atlanta. The home of Coke launches its holiday celebration today with lights, signature holiday drinks, photo opps, one-of-a-kind gifts, letters from the Coca‑Cola Polar Bear and so much more.
“The World of Coca‑Cola has become a favorite holiday destination for fans around the world,” said General Manager of Retail and Attractions for the World of Coca‑Cola Russell Jacobs. “Coca‑Cola has always been a special part of Christmas, and we look forward to surprising and delighting our holiday guests with memorable Coca‑Cola moments.”
Trees lit with thousands of lights, giant decorative ornaments and a new contour bottle topiary set the scene outside the World of Coca‑Cola at Pemberton Place, where guests can take and share photos galore.
Visitors are welcomed inside with “happy holidays” in languages from all over the world. Larger-than-life seasonal Coca‑Cola bottles mingle with red ornament trees, and holiday tunes make spirits bright. A special exhibit, “Coca‑Cola Christmas around the World,” displays historic, holiday-themed Coca‑Cola artifacts. “History of the Coca‑Cola Santa” gives guests an inside look at the evolution of the famous St. Nicholas that Coca‑Cola originally commissioned Haddon Sundblom to illustrate in the 1930s.
Spread cheer this season by sending friends and family an invitation to the World of Coca‑Cola directly from the desk of the Coca‑Cola Polar Bear. Beginning today, fans can submit their requests for personalized letters on the World of Coca‑Cola website. Holiday happiness delivered!
Not only is the Coca‑Cola Polar Bear writing letters this holiday season – he’s also posing for photos. Guests can join the friendly 7-foot-tall bear in front of an arctic backdrop custom-made for bear hugs, high fives and other share-worthy moments. Photos can be shared using #WOCCHoliday for a chance to be featured on the attraction’s website or social media channels.
We couldn’t leave Santa out of the photo fun. Step inside a classic Sundblom Santa painting by hopping aboard a big, red sleigh in front of a backdrop featuring St. Nick himself.
Signature seasonal beverages lend an extra splash of cheer to the World of Coca‑Cola during the holidays. Starting the Friday after Thanksgiving, guests are sure to create smiles for family and friends visiting over the holiday. They can taste Gingerbread Coke and Chocolate Cherry Coke at the Sampling Bar in the Taste It! beverage lounge.
Throughout December, Coca‑Cola Freestyle in Taste It! will feature two new mixes: Secret Santa and Mistletoe Flow. Sprite Cranberry Zero is also back by popular demand for a third year, offering a refreshing blend of Sprite with its zero-calorie formula and a splash of sweet and tart cranberry notes. Both Sprite Cranberry and Sprite Cranberry Zero will be available in stores for a limited time this holiday season.
The 5by20 artisan collection is a special line of items handcrafted by female entrepreneurs around the world. 5by20 is The Coca‑Cola Company’s initiative to enable the economic empowerment of 5 million women entrepreneurs by 2020. 5by20 artisans create jewelry, handbags, notebooks, iPad covers and more from used beverage packaging – such as pull tabs, aluminum cans, glass bottles, PET and even outdated Coca‑Cola labels. Items in a range of prices are available for sale in The Coca‑Cola Store at the World of Coca‑Cola and on the store’s website. To learn more about how 5by20 empowers women entrepreneurs, families and communities, visit 5by20.com.
While many gifts wear out over time, World of Coca‑Cola Annual Passes and VIP Guided Tours make memories that last a lifetime. VIP Guided Tours, priced at $28 per person, are personalized experiences led by dedicated guides with extensive knowledge of the brand’s history and legacy. Guides highlight key facts and little-known insights about the brand’s past and present. Visitors receive a headset so they don’t miss any info during their tour and take home their choice of a keepsake lanyard or commemorative pin.
The World of Coca‑Cola Annual Pass makes a great stocking stuffer or gift for Coca‑Cola lovers, giving them unlimited visits for one year. At $32, the cost of an adult pass is the same as two visits to the attraction, and pass holders receive a semi-annual newsletter including special member news, offers and events. VIP Guided Tours and Annual Passes also come with the bonus of expedited entry to the attraction and multiple discounts.
The World of Coca‑Cola celebrates its 25th anniversary in 2015. During that time, the Atlanta attraction has welcomed guests from six continents, more than 80 countries, all 50 U.S. states and the District of Columbia. Join 23 million people who have visited the Atlanta attraction and experience the history of the world’s most famous beverage brand at the dynamic, multimedia home of the 129-year-old secret formula for Coca‑Cola. Get closer than ever before to the vault containing the secret recipe, view more than 1,200 never-before-displayed artifacts and get a behind-the-scenes look at the bottling process. Take a trip around the world in a thrilling 4-D movie experience and tempt your taste buds with more than 100 beverages from around the world before taking home a complimentary commemorative glass bottle of Coca‑Cola.
The World of Coca‑Cola is located in Pemberton Place, adjacent to the Georgia Aquarium in downtown Atlanta, and is accessible via the Peachtree Center or CNN/World Congress Center MARTA stations. Consumers with questions may call 1-800-676-COKE or visit our website at www.WorldofCoca‑Cola.com to purchase tickets. Follow us on Twitter at twitter.com/WorldofCocaCola or find us on Facebook at facebook.com/WorldofCocaCola.