A 1949 White Motor Company delivery truck is the newest artifact on display in the Lobby of the World of Coca-Cola. Now through early summer, you can see and capture a photo of this fully restored delivery truck acquired from the Schmidt Museum of Coca-Cola Memorabilia auction held in September 2011.
The delivery truck is an example of a dramatic style of the late 1940’s truck design. Its slide up sides illustrates the history of classic delivery trucks during that time period. Built with the driver in mind, the delivery truck features the first electric cab jack curb level step, wide doors and low cab floors.
Restored to perfection by Erdi Carter and Pail Brown for the Schmidt Museum of Coca-Cola Memorabilia, the delivery truck features the Hobbs Manufacturing Company body whose distinctive shape was created by noted industrial designer Raymond Loewy.
The 1949 White Motor Company delivery truck is a prized addition to The Coca-ColaCompany collection. It also showcases the long heritage between White Motor Company and The Coca-Cola Company. For a number of years, the two shared the same president, Robert W. Woodruff.
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