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African American History Middle School

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The World of Coca-Cola
Highlights: African-American History Month
Middle School

How much did you learn?
Fill-in-the-blanks!

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  1. 1. Among the early African-American personalities to appear in advertising for Coca-Cola was internationally known musician ____________________________________.
  2. 2. This internationally known musician (same as above) was one of President ____________________‘s favorites.
  3. 3. ___________________________ performed at a Coke-sponsored concert in 1944 called the Spotlight Bands Series.
  4. 4. Coca-Cola has sponsored the largest event celebrating African American culture, music, and empowerment in the United States called the ____________________________.
  5. 5. In the “Play Refreshed” Football Poster from 1953, one of the football players featured are __________________________________.
  6. 6. Alice Coachman, an Olympic athlete and track star from Tuskegee University who won an Olympic Gold Medal for the high jump in 1948, is featured on Coke advertising from 1952 along with Olympian _______________________, who was a hero in 1936 Olympic Games in Berlin.
  7. 7. One of the more recent athletes to appear in a Coca-Cola ad is _______________________________.
  8. 8. While Coke had featured African-American celebrities and athletes in ads, a model named _________________________________ was one of the first non-celebrity African-American women to appear in the ads.
  9. 9. As one of the featured models she (model names above) appeared in more than _______ ads for Coke.
  10. 10. This is a 2005 painting by Georgia artist, ___________________. aah.fillin.painting

Answers:

  1. 1. Graham W. Jackson
  2. 2. Franklin D. Roosevelt
  3. 3. Louis Armstrong
  4. 4. Essence Music Festival
  5. 5. Either: Marion Motley, Bill Willis, Emlen Tunnel or Leonard Ford
  1. 6. Jesse Owens
  2. 7. Charles Barkley, Valerie Brisco-Hooks, Tim Duncan, Grant Hill, LeBron James, Michael Jordan, Scottie Pippen, Isiah Thomas, or Sanya Richards.
  3. 8. Mary Cowser (or Mary Alexander)
  4. 9. 10
  5. 10. Gerald Byrd

Timeline Match-up!

Match the facts with the year they occurred

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James Meredith becomes the first black student to enroll at the University of Mississippi

Jackie Robinson breaks Major League Baseball‘s color barrier when he is signed to the Brooklyn Dodgers by Branch Rickey.

President Johnson signs the Civil Rights Act, the most sweeping civil rights legislation since Reconstruction. It prohibits discrimination of all kinds based on race, color, religion, or national origin

Brown v. Board of Education of Topeka, Kans. declares that racial segregation in schools is unconstitutional (May 17).

Rosa Parks refuses to give up her seat at the front of the “colored section” of a bus to a white passenger

1909

1914

1947

1954

1955

1960

1962

1963

1964

1967

Martin Luther King delivers his famous “I Have a Dream” speech

The Student Nonviolent Coordinating Committee (SNCC) is founded, providing young blacks with a place in the civil rights movement (April).

President Johnson appoints Thurgood Marshall to the Supreme Court. He becomes the first black Supreme Court Justice.

Marcus Garvey establishes the Universal Negro Improvement Association, an influential black nationalist organization “to promote the spirit of race pride” and create a sense of worldwide unity among blacks.

The National Association for the Advancement of Colored People is founded in New York by prominent black and white intellectuals and led by W.E.B. Du Bois.

Answers:

1909The National Association for the Advancement of Colored People is founded in New York by prominent black and white intellectuals and led by W.E.B. Du Bois.
1914Marcus Garvey establishes the Universal Negro Improvement Association, an influential black nationalist organization “to promote the spirit of race pride” and create a sense of worldwide unity among blacks.
1947Jackie Robinson breaks Major League Baseball‘s color barrier when he is signed to the Brooklyn Dodgers by Branch Rickey.
1954Brown v. Board of Education of Topeka, Kans. declares that racial segregation in schools is unconstitutional (May 17).
1955Rosa Parks refuses to give up her seat at the front of the “colored section” of a bus to a white passenger
1960The Student Nonviolent Coordinating Committee (SNCC) is founded, providing young blacks with a place in the civil rights movement (April).
1962James Meredith becomes the first black student to enroll at the University of Mississippi
1963Martin Luther King delivers his famous “I Have a Dream” speech
1964President Johnson signs the Civil Rights Act, the most sweeping civil rights legislation since Reconstruction. It prohibits discrimination of all kinds based on race, color, religion, or national origin
1967President Johnson appoints Thurgood Marshall to the Supreme Court. He becomes the first black Supreme Court Justice.