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Events & Exhibits

The World of Coca-Cola events and exhibits are meant to entertain, inspire, and educate. Learn about our current events and exhibits, and check out some of our most memorable past events.

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Five Millionth Guest

The World of Coca-Cola welcomed its five millionth guest on Monday, January 16, 2012 after opening in Pemberton Place on May 24, 2007. Congratulations to KoEun “Emma” Lee from Duluth, GA.

Vault of the Secret Formula

In the new Vault of the Secret Formula experience, you can feel closer than ever before to the secret formula and the magic of Coca-Cola. You will learn about the story of the secret formula and how it is more than a list of ingredients – it represents 125 years of history, special moments and memories associated with Coca-Cola.

125 Years of Coca-Cola

125 years of Coca-Cola by Georgia artist, Steve Penley is the newest exhibit currently on display in the Pop Culture Gallery of the World of Coca-Cola. This exhibit features a 48 ft. Mural painted in honor of the 125th anniversary of Coca-Cola.

COCA-COLA BOTTLE AT TURNER FIELD™

The exhibit, Coca-Cola Bottle and Turner Field™ includes pieces of the baseball equipment that covered the 42-foot high Coke bottle that sat in Coca-Cola Sky Field at Turner Field from spring of 1997 until it was retired July 2, 2009.

Coca-Cola Expedition 206

Coca-Cola Expedition 206 is the latest exhibit currently on display in the Hub of the World of Coca-Cola. This exhibit celebrates the completion of Expedition 206, the unprecedented journey of three young people sent around the world by Coca-Cola ®.

Coca-Cola Freestyle® is here!

Coca-Cola Freestyle is the newest innovation from Coca-Cola that brings you the fountain of the future. You can see Coca-Cola Freestyle, the sleek and stylish, self-serve fountain with 100+ beverage flavors to choose from, here at the World of Coca-Cola now.

Past Events Archive

Check out some of our most memorable past events.

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