Vault of the Secret Formula

For over 125 years, we’ve been putting our secret formula into each bottle of Coca-Cola®. Now we are inviting you to feel closer than ever before to Coca-Cola’s most closely guarded trade secret and learn about the intrigue behind the secret formula in our new Vault of the Secret Formula experience at the World of Coca-Cola.

In this new and immersive experience, you will learn about the story of the secret formula and how it is more than a list of ingredients – it represents 125 years of history, special moments, memories and the timeless appeal associated with Coca-Cola.

You will be able to learn and have fun with many interactive experiences that showcase the origins, mystery and magic surrounding the story of the secret formula. You may try to match the perfectly balanced taste of Coca-Cola with a virtual Taste Maker or experience a fun zone of myths and legends. You can have a hand in protecting the secret in a full-body interactive game that takes you to many of the locations where the secret formula has been kept.

You can even deepen your knowledge around the secrets behind the secret in our new mobile storytelling experience by using your smartphone. Look for QR codes located throughout this experience. Scanning the QR codes with a QR code reader will give you access to new content within the experience and exciting multimedia features.

To learn more about the history of The Coca-Cola Company, click here.