Whats Old is New

The newest exhibit on display in the Hub of the World of Coca-Cola features acquisitions from the Schmidt Museum of Coca-Cola Memorabilia auctions held in 2012.

For nearly 35 years, The Schmidt Museum of Coca-Cola Memorabilia in Elizabethtown, Kentucky housed the world’s largest privately held collection of Coca-Cola® memorabilia. The Schmidt family closed the museum in September 2011 and began auctioning off its impressive collection of nearly 80,000 items, with all proceeds going to charity. 

The Schmidt family’s connection to Coca-Cola goes back to 1901 when Frederick Schmidt became one of the first Coca-Cola bottlers in the country by opening a plant in Louisville, Kentucky. For four generations, the Schmidt’s ran bottling operations in Kentucky and Southern Indiana.

Check out video of some of the artifacts acquired from the first Schmidt Museum of Coca-Cola Memorabilia auction held in September 2011, click here.