Media Alert

All is Merry and Bright at the World of Coca-Cola

All is Merry and Bright at the World of Coca‑Cola

The Atlanta Attraction Rings in the Holiday Season with Letters from the Coca‑Cola Polar Bear, Holiday Exhibits, Decorations and More

ATLANTA, Nov. 19, 2014 – Not only is Atlanta’s World of Coca‑Cola the home of happiness – it’s now the headquarters of holiday cheer. Today, the Atlanta attraction kicks off the most wonderful time of the year with seasonal decorations, beverages, exhibits and more.

“The holidays are all about coming together with the people you love, sharing experiences and making memories,” said General Manager of Retail and Attractions for the World of Coca‑Cola Russell Jacobs. “There’s no better place to do that than at the World of Coca‑Cola, where holiday fun is now in full swing.”

You’ve Got Mail! Letters from the Coca-Cola Polar Bear
This holiday season and year-round, send a surprise to friends and family by requesting a personal invitation to the World of Coca‑Cola from the Coca‑Cola Polar Bear himself. The letters will be mailed directly to them and are the perfect way to send a little holiday happiness to someone special.

Christmas Cheer Inside and Out
Before guests enter the World of Coca-Cola, they will encounter brilliantly lit trees and larger-than-life ornaments – one of which was hand painted by the popular Atlanta artist Steve Penley. Pemberton Place sets the perfect scene for fun and memorable photos with friends and family.

Inside the attraction, giant seasonally inspired Coca‑Cola bottles, red ornament trees and a life-size Santa painting offer guests photo opportunities galore. Holiday-themed Coca‑Cola artifacts are incorporated throughout the attraction and in the new exhibits “A Coca‑Cola Christmas Celebration” and “History of the Coca‑Cola Santa.”

Annual Pass Stocking Stuffers
It’s the gift that keeps giving all year long – an annual pass to the World of Coca‑Cola. While many gifts expire after a single use or wear out over time, receiving an annual pass means unwrapping a year of unlimited visits and memories.

At the price of just two visits to the attraction, the annual pass is the perfect stocking stuffer. Benefits include:

 
Very Merry Shopping at the Coca‑Cola Store
The Coca‑Cola Store at the World of Coca‑Cola is the perfect place to get unique gifts you can’t find anywhere else. During the holiday season, the store expands its collection of holiday ornaments, figurines, villages and more. If you’re searching for gift ideas, look no further than the cozy pajamas, classic kitchenware and cuddly stuffed Coca‑Cola Polar Bears in the store.

Savor the Flavor of the Holidays
Starting on Friday, Nov. 28, guests can taste seasonal beverages Gingerbread Coke and Chocolate-Covered Cherry Coke in the Taste It! beverage lounge. Take home complimentary recipe cards to recreate the specialty drinks at home or for your next Christmas party.

Sprite Cranberry and Sprite Cranberry Zero are also back by popular demand, offering a refreshing blend of traditional Sprite and a splash of sweet and tart cranberry notes. The limited-edition beverages are available for sampling at the World of Coca‑Cola and will appear on store shelves through the end of the year.

Selfies with the Polar Bear
As always, the friendly 7-foot-tall Coca-Cola Polar Bear will be on hand to give giant bear hugs and pose for photos. Guests can tag their photos in social media using the hashtag #polarbearselfie for the chance to be featured on the attraction’s website or social media channels.

Holiday Storytelling
When guests visit the World of Coca‑Cola this holiday season, they are invited to share their holiday stories. Many fans have special traditions that incorporate Coca‑Cola into the holidays – like leaving a glass-bottle Coca‑Cola for Santa on Christmas Eve. Guests can write down their memories in the Pop Culture gallery at the World of Coca‑Cola to be shared on the My Coke Story display wall.

Visitors also can share their holiday photos at the World of Coca-Cola by using the hashtag #worldofcocacola or #saveitforsanta for a chance to be featured on the attraction’s website or social media channels.

For more about what’s going on at the World of Coca-Cola for the holidays, visit
http://www.worldofcoca-cola.com/exhibits/holiday-festivities/.

About the World of Coca‑Cola
The World of Coca‑Cola has welcomed guests from six continents, more than 75 countries, all 50 U.S. states and the District of Columbia. Join nearly 8 million people who have visited the Atlanta attraction and experience the history of the world’s most famous beverage brand at the dynamic, multimedia home of the 128-year-old secret formula for Coca‑Cola. Get closer than ever before to the vault containing the secret recipe, view more than 1,200 never-before-displayed artifacts and get a behind-the-scenes look at the bottling process. Take a trip around the world in a thrilling 4-D movie experience and tempt your taste buds with more than 100 beverages from around the world before taking home a complimentary commemorative glass bottle of Coca‑Cola.

The World of Coca-Cola is located at Pemberton Place, adjacent to the Georgia Aquarium in downtown Atlanta, and is accessible via the Peachtree Center or CNN/World Congress Center MARTA stations. Consumers with questions may call 1-800-676-COKE or visit our website at www.worldofcoca‑cola.com to purchase tickets. Follow us on Twitter at twitter.com/WorldofCocaCola or find us on Facebook at facebook.com/WorldofCocaCola.