American Originals Norman Rockwell™ & Coca-Cola®

American Originals: Norman Rockwell & Coca-Cola is the newest exhibit on display in our Pop Culture Gallery. This exhibit showcases examples of Rockwell’s Coca-Cola work from original paintings to final marketing pieces. This exhibit opens on May 24, 2013 and runs through May 2014.

From 1928 to 1935, The Coca-Cola Company commissioned Norman Rockwell to create six oil paintings that were developed into a variety of finished marketing pieces. Of those six original paintings, only three are in our possession today. These works are on display together at the World of Coca-Cola for the first time.

Three original paintings are currently missing from The Coca-Cola Company’s collection. They may be privately owned, or may have been lost over the years. On view are marketing materials from more than 80 years ago - the only evidence we have of these three lost original works of art.

Norman Rockwell (1894 –1978) is one of the best-loved artists of the 20th century. His illustrations were featured on hundreds of magazine covers and in print ads during a career that spanned over 60 years. Rockwell’s gift – beyond his obvious talent with the brush – was his ability to tell stories by capturing the essence of simple moments that resonate deeply with people from all walks of life.

If you have one of the works Rockwell created for Coca-Cola is in your attic, basement or den, please let us know!

Click here to learn more about our missing Rockwells.