The World of Coca-Cola at Pemberton Place celebrated its Grand Opening on May 24, 2007. It's the only place where you can explore the complete story – past, present and future – of the world's best-known brand.
With 60,000 square feet for you to explore, the World of Coca-Cola features more than 1,200 artifacts from around the world that, until now, have never been displayed to the public before.
Around every corner you'll experience something new and inviting. You'll see great interactive exhibits such as a thrilling, multi-sensory 4-D movie (3D glasses with moving seats) and a fully functioning bottling line. You can even give our 7-foot Coca-Cola Polar Bear a big hug! And of course, a World of Coca-Cola favorite—the tasting experience, will give you a refreshing opportunity to sample over 60 different products from around the world. All this and much more make the World of Coca-Cola a unique and must-see Atlanta experience! A visit of the entire attraction is estimated to last an average of 90 minutes.
Check out our online Virtual Tour to learn more about the experience, or purchase tickets now.
Check out a timeline featuring key milestones in the history of the World of Coca-Cola.
- 1990: The original World of Coca-Cola is established at Underground Atlanta as an attraction dedicated to the heritage of The Coca-Cola Company.
- 2000: By 2000, The Coca-Cola Company accumulates approximately 20 acres of land in downtown Atlanta near Centennial Olympic Park.
- 2002: The Coca-Cola Company announces plans for development of the land to help spur ongoing revitalization of downtown Atlanta.
- 2002: The Coca-Cola Company donates nine acres of this land to the Georgia Aquarium. The company commits to design and build a new World of Coca-Cola to be located next to the Georgia Aquarium.
- 2003: Georgia Aquarium construction begins.
- 2004: Renderings for the new World of Coca-Cola are revealed.
- 2005: The new World of Coca-Cola construction begins.
- 2005: The property for the new World of Coca-Cola and the Georgia Aquarium is dedicated to John S. Pemberton, inventor of Coca-Cola®. The property is officially named "Pemberton Place®" in his honor.
- 2005: Georgia Aquarium opens.
- 2006: The Coca-Cola Company donates 2.5 acres of Pemberton Place property to the City of Atlanta for the Center for Civil and Human Rights.
- 2007: In March, the original World of Coca-Cola at Underground Atlanta closes its doors.
- 2007: The new World of Coca-Cola at Pemberton Place celebrates its grand opening on May 24, 2007.



