Vault of the Secret Formula

Visit the vault where the legendary secret formula for Coca‑Cola is secured. Regarded as the most closely guarded and best-kept secret, the secret formula for Coca‑Cola represents over 125 years of history, special moments, memories and the timeless appeal associated with Coca‑Cola. Now our guests can get closer to the famous secret formula than ever before!

Travel through the exhibit on an immersive multimedia journey toward the Chamber of the Secret Formula. Along the way, learn about the origins of the secret formula, how competitors tried to copy the success of Coca‑Cola, how the owners of Coca‑Cola kept the formula secret throughout the years and how the secrecy spawned a trove of myths and legends.

Have fun with the various interactive experiences throughout the exhibit like the Virtual Taste Maker, which invites you to create taste and flavor combinations the same way early pharmacists and inventors did. As you turn the five physical dials, you add flavor qualities to your “mix,” and dramatically affect the visuals and sound effects. Test your mix to see how your flavors compare with the perfect flavor combination of Coca‑Cola.

The Bubble-izer is another interactive experience which gives you a chance to become part of the secret.  As you approach this interactive, you will be transformed into an effervescent bubbling form and immersed into the bubble and fizz of Coca‑Cola.  You can capture a photo of your bubbly visualization making a funny face or dancing to share with your friends.

Then you can test how well you protect the secret through an immersive full body interactive experience that leads you through three virtual environments—the Triangle Room, Secure Train Car and Bank Vault—all locations where the secret formula has been kept. You can also participate in group game play as you trigger animations and watch these environments magically change and come to life.  Challenge your friends and family to see how well you protect the secret.