Milestones of Refreshment

Explore the fascinating story of The Coca‑Cola Company in an engaging walk through history. Beginning right here in Atlanta and reaching out to touch the lives of billions around the world, Coca‑Cola is rich in history and expansive in scope.

A series of ten galleries brings the rich history of The Coca‑Cola Company to life through exhibits featuring some of its most prized possessions such as a circa 1880s soda fountain, 1939 delivery truck from Argentina and the Coca‑Cola contour bottle.

The very first Coca‑Cola was served at a soda fountain like the one found at the beginning of Milestones of Refreshment. Soda fountains were capable of dispensing many different flavors. Coca‑Cola was only one of 16 flavors this fountain offered. This particular soda fountain is actually older than Coca‑Cola and dates back to the early 1880s, which makes it the second oldest artifact in the World of Coca‑Cola.

As you journey through the galleries you will notice a Chevrolet Delivery Truck. This 1939 Chevrolet delivery truck came from David Lee, a bottler in Buenos Aires, Argentina. Due to its large size, the attraction had to be built around the truck in order to fit it. So technically, the truck was actually the very first artifact installed in the new World of Coca‑Cola.

While in Milestones of Refreshment you will also learn more about the beginning of the Coca‑Cola contour bottle. When Coca‑Cola first started being bottled, there was no such thing as a standard Coca‑Cola bottle. As the brand began enjoying greater and greater commercial success, many companies began trying to copy Coca‑Cola. Leaders of Coca‑Cola sought to create the distinctive packaging the product deserved. In 1916, Coca‑Cola debuted the contour bottle which today is one of the most widely recognized brand icons in the world.

From the first serving of Coca‑Cola and the creation of the Coca‑Cola bottle to sponsorship of global events like the Olympic Games. Walk through Milestones of Refreshment and learn how The Coca‑Cola Company grew to be what it is today. In this gallery, you’ll also see more than 1,000 original artifacts, some dating back to the earliest days of Coca‑Cola’s history.