A Coca-Cola Christmas Celebration is the newest exhibit currently on display in the Hub of the World of Coca-Cola this holiday season. This new exhibit features examples of how Coca-Cola has been part of Christmas celebrations world, through the years.
In this exhibit, on display in the Hub, you will see artifacts, memorabilia and season packaging featuring two of our favorite icons – Santa Claus and the Coca-Cola Polar Bear. One of the artifacts on display is a Coca-Cola Polar Bear advertisement from 1922. This original artwork from France is the first time the polar bear appeared in Coca-Cola advertising. Did you know? The animated Coca-Cola Polar Bear made its television debut in the 1993 TV commercial "Northern Lights," which can be seen in the "Animation Celebration" program in the Perfect Pauses Theater.
Another artifact featured in the exhibit is a 1931 6-pack carrier. This remarkably well-preserved piece of cardboard is from the very first year that artist Haddon Sunblom began creating Santa Claus illustrations for Coca-Cola. Haddon Sunblom is often credited with helping to create the modern image of Santa Claus through the advertising images he created for Coca-Cola for more than three decades. Visit our Pop Culture Gallery to get a closer look at Sundblom's amazing artistry in the original Santa oil paintings on display in our permanent collection.
In addition to the artifacts and memorabilia inside the exhibit case, you will see a montage of four Holiday-themed and two new "Snow Globe" television commercials from Latin America, neither of which are currently being broadcast in the United States.