For almost 70 years, the only beverage produced and sold by The Coca-Cola Company was the flagship Coca-Cola® invented in Atlanta in 1886. It wasn’t until 1955 that Coca-Cola beverage offerings started to expand when a bottler in Italy started selling Fanta® Orange. From that point on, the Company began adding a wider variety of beverage selections and portion sizes for consumers. The Coca-Cola Company believes in offering an assortment of beverages for every lifestyle, life stage and life occasion. Today, over 500 beverage brands are sold in more than 200 countries. This amounts to 3,500+ beverages in numerous categories, such as regular, low- and no-calorie sparkling beverages; fruit juices and fruit drinks; bottled water; sports and energy drinks and ready-to-drink teas and coffee.
Did you know? Coca-Cola sells soup in a can! Bistrone is a nourishing meal on the go, available in two flavors in Japan.
Visitors to the World of Coca-Cola in Atlanta have the opportunity to sample over 100 Coca-Cola beverages from around the world in the ever-popular Taste It! beverage lounge. Guests can also try their hand at “inventing” new beverages by mixing flavor combinations using the new interactive Coca-Cola Freestyle® fountain dispenser. The touch-screen machine has the capacity to dispense over 100 regular and low-calorie beverage brands in multiple taste combinations. Take a virtual tour of Taste It! now!
More and more people are choosing low-calorie foods and beverages as a way to balance caloric intake with physical activity. The Coca-Cola Company has a successful track-record of product innovation in the low-calorie beverage category, with the introduction of Tab® in 1963 and Diet Coke® in 1982. By 1986, Diet Coke became the world’s top-selling diet cola and continues to uphold that title today. Diet Coke’s success led to the introduction of many flavor extensions, such as Diet Coke with Lemon, Diet Vanilla Coke, Diet Cherry Coke, Diet Coke with Lime and most recently, Diet Coke with Splenda. Recognizing that some consumers want a no-calorie beverage with the distinctive taste of the original Coca-Cola brand, Coca-Cola Zero was introduced in 2005. Created to appeal to young adults, the launch of Coca-Cola Zero was one of the most successful launches in The Coca-Cola Company’s history. The beverage is now available in more than 140 countries.
Of course, it all started with the original Coca-Cola brand beverage in 1886. Since that time, there has been much speculation and rumor about what exactly is contained in the Secret Formula of the world’s best known beverage. At the World of Coca-Cola, you can feel closer than ever before to Coca-Cola’s most closely guarded trade secret and learn about the intrigue behind the secret formula in our new Vault of the Secret Formula experience at the World of Coca-Cola.
Coca-Cola remains committed to paying attention to consumers’ changing needs as well as cultural diversity in what people like to drink and how they drink it. That commitment is evident in initiatives from a group dedicated to identifying emerging brands to innovation in packaging and recycling programs.
Did you know? Before it goes to market, each Coca-Cola product undergoes nearly 450 different tests to ensure that ingredient and packaging quality meets Company standards.
Among the newest choices for consumers is the mini can. At 7.5 ounces and only 90 calories, it is a refreshing alternative for consumers who are conscious of portion and calorie control. Another new choice is Sprite® Green, the first naturally sweetened, reduced calorie sparkling beverage in the U.S. made with TRUVIA® natural sweetener. Each 8.5-ounce serving has 50 calories and 5% lemon juice. Lastly, in order to help consumers make more informed decisions about their beverage selections, The Coca-Cola Company has added calorie information to the front of product packaging.
The Coca-Cola Company cares about the health of consumers as well as the health of the planet. As part of a quest to make every plastic bottle 100% renewable and recyclable, the PlantBottle was introduced in 2009. PlantBottle packaging is a redesigned PET plastic bottle made from up to 30% renewable plant-based material that is fully recyclable in most communities. This is the only plastic bottle in the marketplace made from plant-based material which helps reduce dependence on non-renewable sources. In the United States, PlantBottle packaging is being used for all Dasani® package sizes. The innovative bottle was recently honored with a Greener Package Award. The second-annual Greener Package Awards recognizes innovations that significantly reduce packaging’s environmental footprint. PlantBottle also won the DuPont Award for Packaging Innovation and the Design for Recycling Award from the Institute of Scrap Recycling Industries.
For a complete look at Coca-Cola’s beverages, click on the interactive link: