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The World of Coca‑Cola at Pemberton Place® celebrated its Grand Opening on May 24, 2007. It’s the only place where you can explore the fascinating story of Coca‑Cola® – the world’s best-known beverage brand.

The World of Coca‑Cola is the home of the more than 125-year-old secret formula for Coca‑Cola and features more than 1,200 artifacts from around the world that, until now, have never been displayed to the public before.

Around every corner you’ll experience something new and inviting. You’ll see great interactive exhibits such as a thrilling, multi-sensory 4-D movie (3D glasses with moving seats) and get an inside look at the bottling process. You can view more than 1,200 artifacts from around the world that, until now, have never been displayed to the public before. You can even give our 7-foot Coca‑Cola Polar Bear a big hug! And of course, a World of Coca­-Cola favorite—the tasting experience, will give you a refreshing opportunity to sample over 100 flavors from around the world.

All this and much more make the World of Coca‑Cola a unique and must-see Atlanta experience! A visit of the entire attraction is estimated to last an average of 2 hours.

Check out a timeline featuring key milestones in the history of the World of Coca‑Cola.

1990: The original World of Coca‑Cola is established at Underground Atlanta as an attraction dedicated to the heritage of The Coca‑Cola Company.

2000: By 2000, The Coca‑Cola Company accumulates approximately 20 acres of land in downtown Atlanta near Centennial Olympic Park.

2002: The Coca‑Cola Company announces plans for development of the land to help spur ongoing revitalization of downtown Atlanta.

2002: The Coca‑Cola Company donates nine acres of this land to the Georgia Aquarium. The company commits to design and build a new World of Coca‑Cola to be located next to the Georgia Aquarium

2003: Georgia Aquarium construction begins.

2004: Renderings for the new World of Coca‑Cola are revealed.

2005: The new World of Coca‑Cola construction begins.

2005: The property for the new World of Coca‑Cola and the Georgia Aquarium is dedicated to John S. Pemberton, inventor of Coca‑Cola®. The property is officially named “Pemberton Place®” in his honor.

2005: Georgia Aquarium opens.

2006: The Coca‑Cola Company donates 2.5 acres of Pemberton Place property to the City of Atlanta for the Center for Civil and Human Rights.

2007: In March, the original World of Coca‑Cola at Underground Atlanta closes its doors.

2007: The new World of Coca‑Cola at Pemberton Place celebrates its grand opening on May 24, 2007.

2010: The World of Coca‑Cola welcomes its Three Millionth Guest on Wednesday, April 7, 2010.

2011: On December 8th, the World of Coca‑Cola opens the Vault of the Secret Formula experience. For the first time in The Coca‑Cola Company history, guests are able to learn about the legend of the secret formula for Coca‑Cola and see the vault where the formula is secured.

2012: The World of Coca‑Cola welcomes its Five Millionth Guest on Monday, January 16, 2012.

Check out Tour Inside to learn more about the experience and purchase tickets now.